Determinants of Consumption Structure of Livestock Products among Rural Chinese Residents: Household Characteristics and Regional Heterogeneity

Livestock products provide essential micro-nutrients and animal protein to rural residents. Upgrading the consumption pattern of livestock is not only crucial for improving residents’ health quality life but also achieving food security a healthy China under “Great Food View” development concept. To identify characteristics determinants structure in China, we used Logit model empirically analyze key factors affecting from perspective household regional heterogeneity using survey data 4529 residents across 10 provinces. The findings reveal that, firstly, consume variety product categories, predominantly meat, meat-egg, meat-milk, meat-egg-milk. Secondly, family number people eating at home, education level, access nutrition information, ethnicity, age significantly affect among Thirdly, self-raising poultry can support products. Fourthly, there are notable variations between different regions. Based on this, suggest strategies optimize residents, such as promoting upgrading, advocating market segmentation products, self-sufficiency.